Jennylyn Mercado, Sam Milby celebrate Chinese New Year at Beautéderm Headquarters; Rhea Tan launches Audrey

by GLEN P. SIBONGA

TWO of the country’s finest stars, Jennylyn Mercado and Sam Milby, attended the Beautéderm Corporation's Chinese New Year celebration, which was hosted by its founder Rhea Anicoche Tan last Wednesday, January 29, in Angeles City.

Mercado and Milby were joined by other Beautéderm ambassadors namely DJ Chacha, Kitkat, Alma Concepcion, Rochelle Barrameda, Jimwell Stevens, Maricel Morales, Anne Feo, Thou Reyes, Ervic Vijandre, Wency Lagumbay, Pepita Curtis, and AJ Morales, as well as local ambassadors like Marlon Tuazon, Joanna Ning Cordero, Atty. Nicolette Henson, Voltaire Zalamea, Mich Viray, Frederick Policarpio, Dr Minnie Uy, and Mutya Ning Kapampangan Natalya Linsay.

Every year, the business mogul and her company observe the Chinese New Year to express appreciation, hope for prosperity, and spend time with celebrity endorsers.

During her speech, Tan stated that this year is about progress, transformation, and wealth. “When you're in business, you have to constantly come up with new ideas and explore new possibilities, and each new year should bring about progress not only in business but also as a person,” Tan said.

She then thanked the Beautéderm endorsers for attending the event, stating that their presence made the celebration even more memorable.

Aside from the CNY celebration, the Beautéderm CEO launched her new business, AUDREY, a luxury house for genuine leather bags. The materials used include premium genuine cowhide and lambskin.

“The launch of our new venture, AUDREY, which sells genuine and premium leather bags, represents progress. This new endeavor aims to promote local craftsmanship while showcasing what a Philippine brand has to offer the world. And I am optimistic about 2025 and proud of this brand, built with style and brilliance,” she shared.

Tan’s passion for designer and luxury items inspired her to invest in A-List Avenue, a boutique that houses authentic, high-end designer pieces. The store offers limited edition Hermes Birkin and Kelly bags, along with other prestigious brands like Louis Vuitton, Chanel, and Gucci. This is also where celebrities and well-known content creators often source their bags and watches. 

Now open for over two years, A-List Avenue, located in the same building, features luxurious interiors and an exclusive atmosphere that makes every client feel like a VIP.

Tan, despite her busy schedule, constantly makes time to meet her company's demands. She is optimistic about 2025 and wants to reach more local and international consumers. Her Beautéderm Corporation now has six sub-brands including Beautéderm, BlancPro, Beauté Beanery, BeautéHaus, Belle Dolls, and AUDREY.

Visit their social media pages for more details:

@beautedermcorporation

@blancproofficial 

@belle_dollsph 

@alistavenue 

@audreyluxury 

@shopaudreybags

@beautehausclinic 

@beautebeanery